PRETZELMAKER® MARKS NEW YEAR WITH NEW LEMON TWIST BLENDED DRINK
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ATLANTA – Pretzelmaker announced today that the company added a delicious new flavor to its extensive line of blended drinks – Lemon Twist. The new flavor offers customers a tart and refreshing zest of lemon in a cool, smooth blended drink and is being rolled out at Pretzelmaker stores nationwide as part of the 2011 “Bottoms Up! Flavor in Your Cup” celebration.
The new Lemon Twist flavor joins Pretzelmaker’s existing line of blended drinks, which includes Power Pomegranate, Mango Madness, Mocha Mania and Cool Cappuccino.
“We’re excited to continue to add to our line of outstanding specialty beverage options that not only pair well with our fresh baked pretzel snacks, but are also satisfying and flavorful enough to appeal to customers on their own,” said Jenn Johnston, chief marketing & operations officer for GFG Management, LLC. “The development of our new Lemon Twist blended drink was driven by consumer demand and adds an exciting new ‘twist’ to our relatively new line of blended drinks.”
About Pretzelmaker® (www.pretzelmaker.com)
Since 1991, Pretzelmaker have specialized in serving fresh baked, hand-rolled soft pretzel products, dipping sauces and beverages. Long recognized as an innovator in their industry, the brand is credited with inventing the popular Pretzel Dog, Mini Pretzel Dogs, and the portable Pretzel Bites. Following integration in 2010, the Pretzemaker brand now also includes Pretzel Time®. Pretzelmaker is currently the second largest soft pretzel concept in the United States and is also rapidly expanding worldwide with locations in Canada, Guam and Mexico.
About Global Franchise Group, LLC (www.globalfranchise.com)
Global Franchise Group, LLC is a strategic brand management company with a focus on franchising. The company owns a portfolio of franchise brands that includes five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® as well as two retail franchise concepts: TAF® and Shoebox New York®. The brands are managed by GFG Management, LLC, a subsidiary of Global Franchise Group, LLC. Global Franchise Group, LLC is an affiliate of Levine Leichtman Capital Partners, an independent investment firm, with $5 billion of capital under management and substantial franchise management experience.
Ogilvy Public Relations
Ogilvy Public Relations